Nissan reveals all-electric Nissan Hyper Urban in the lead up to Japan Mobility Show later this month.
First in series of exciting EV concepts aimed to meet diverse aspirations.
YOKOHAMA, Japan, October 03, 2023 – In the lead up to the Japan Mobility Show in Tokyo later this month, Nissan Motor Co., Ltd. is revealing a series of exciting all-electric concept vehicles, the first of which is the Nissan Hyper Urban, digitally revealed today.
The series, to be revealed one by one in digital form leading up to the show’s press day on October 25, features the word hyper to express the heightened excitement they aim to bring. Each concept is represented by a symbolic character and has custom-tailored features that add value to unique lifestyles and diverse aspirations. The concepts help customers make a positive impact on the planet without compromising on style or fun.
Nissan’s vision for the Japan Mobility Show embodies the company’s unwavering dedication to enriching people’s lives and to revolutionizing the electric-vehicle (EV) landscape with transformative products and technologies.
The Nissan Hyper Urban premiered digitally today at Nissan’s new design presentation hall within the Nissan Technical Center in Atsugi, Kanagawa. The facility uses an ultrawide 24 K curved screen, full-color ceiling screen, remote lighting, and 7.1-channel sound to create an immersive experience that more realistically replicates real-world customer use, creating new value by fusing the physical and digital. The new facility uses a gaming engine to create projection content, reproducing in real time various environments with a high sense of realism and immersion.
The Nissan Hyper Urban vehicle design
The Nissan Hyper Urban’s styling perfectly complements the sophisticated tastes of its target users, such as urban- and suburban-based professionals who prioritize environmental sustainability. Characterized by a sleek and modern aesthetic, the vehicle’s design expresses the users’ discerning taste, making a bold statement while also effectively blending in with their environment.
The Nissan Hyper Urban would also be fully interwoven into the EV ecosystem, with its impressive V2H function providing power to the home, resulting in significant energy cost savings and reducing strain on the power grid. Thanks to its V2G capability, owners can even contribute surplus power to the grid to support their local community and earn money in the process.
The Intelligent Charging Management System features AI that can autonomously charge vehicles and power buildings, providing efficient management of power. The concept also applies sustainability to vehicle lifespan, making it ideal for people conscious of the long-term value of everything they own. Hardware updates and regular software updates provide a fresh ownership experience over many years. For example, the interior can be refreshed with a new instrument panel that reflects the latest technologies and trends in graphic user interfaces.
The car represents future design and technological capabilities of Nissan’s electric offerings. The exterior’s lime yellow body changes chromatic expressions depending on the angle that light hits it, effectively drawing attention while also blending into the surrounds. The front and rear scissor doors provide a sense of openness and character, while the sporty silhouette produces aerodynamic excellence for increased efficiency. Wide tires complete the sporty look, evoking rugged dynamics with urban aesthetics.
Interior Design
The interior is designed to blend in with urban living spaces. Inspired by kaleidoscopic triangles, the instrument panel and display can be customized according to the owner’s mood. In addition, the front seats can collapse and fold into the back seats, creating a sofa-like, private relaxing space. When away from the daily grind, the Nissan Hyper Urban can seamlessly integrate relaxation and utility: Park it inside a loft apartment or bungalow so that it becomes an interior space to unwind.
