Nissan further accelerates its global electrification strategy.
Nissan will introduce 27 new electrified models, including 19 new EVs, by the fiscal year 2030.
YOKOHAMA, Japan, Feb 27, 2023 – Nissan Ambition 2030, its long-term vision announced in 2021, Nissan aims to expand its electrification strategy and announced new initiatives related to its Ambition 2023.
Through these efforts, Nissan will further promote the democratization of EVs and e-POWER models to meet the needs of individual markets, improve the competitiveness of development and manufacturing globally, and further accelerate the electrification strategy to achieve Nissan Ambition 2030.
Accelerating electrified models
As part of Nissan Ambition 2030, Nissan announced its plan to 23 electrified vehicles, including 15 EVs, by 2030. In response to changes in customer needs and the business environment, Nissan has revised its plan to further accelerate electrification.
Nissan will increase the number of models to meet the growing needs of customers for exciting and diverse electrified vehicles, introducing 27 new electrified models, including 19 new EVs, by the fiscal year 2030. As a result, the electrification mix across the Nissan and INFINITI brands by 2030 is projected to increase to more than 55% globally, up from the previous forecast of 50%.
Increase in sales volume percentages for electrified vehicles in 2026
In line with the progress of electrified vehicle penetration, Nissan’s latest forecast for its sales mix of electrified vehicles sold in major markets in the fiscal year 2026 is expected:
- Europe: 98% (up from 75%)
- Japan: 58% (up from 55%)
- China: 35% (from 40%)
- United States: 40% (EV only; by the fiscal year 2030)
This will increase the global sales mix of electrified vehicles from the planned 40 percent when the vision was announced to more than 44 percent by the fiscal year 2026. To address rapid market changes in China, in 2024 Nissan plans to launch an EV designed specifically for the market. In Europe, Nissan will continue its robust electrification plans and will also explore stronger collaboration with the Alliance.
Nissan intends to further enhance customer experience through personalized services for long-term engagement. Nissan will boost its Connected Car Service strategy from enriched on-board content to enabling on-demand functions to cater to diversifying customer needs. The company aims to achieve this through Software Defined Vehicles which is already demonstrated by the e-architecture currently installed in Nissan Ariya and will be available in more models in the coming years.