Mercedes Benz to present its new AI powered MBUX virtual assistant at CES 2024.

  • AI-powered MBUX Virtual Assistant takes driver-car relationship into new dimension with natural, human-like interaction
  • Class-defining new features and collaborations intensify immersive in-car entertainment

A seamless extension of you and in tune with your needs: This is the way forward for a hyper-personalized and intuitive customer experience, both in and out of the car. Mercedes-Benz will preview the next major step toward its vision at CES 2024. The world’s largest consumer electronics show is the ideal setting for the revolutionary MBUX Virtual Assistant. With high-resolution game-engine graphics from Unity, it elevates the ‘Hey Mercedes’ voice assistant to a whole new visual dimension. This advanced AI-powered feature combines MBUX’s intelligent systems into a single entity and presents the customer with an expressive new face through natural interaction. The MBUX Virtual Assistant, which runs on the in-house developed Mercedes-Benz Operating System MB.OS, is one of several digital innovations to be unveiled in January.

“Mercedes-Benz is reinventing the digital passenger experience by leveraging AI to offer human-like interaction with the intelligent MBUX Virtual Assistant. It includes empathetic characteristics that sync with your driving style and mood. Paired with our in-house MB.OS architecture, this approach will define the future of digital luxury.”

Ola Källenius, CEO, Mercedes-Benz

The Concept CLA Class celebrates its North American premiere at CES 2024. Based on the MMA (Mercedes Modular Architecture) and MB.OS, it offers a close-to-production insight into the future family of four vehicles. Visitors will get a taste of the electric future of an icon with the North American premiere of the camouflaged prototype of the electric G-Class. Further highlights include exciting developments in the field of in-car entertainment, including a first-of-its-kind partnership. For defining moments at CES 2024, visit Mercedes-Benz at booth #4941 in the West Hall of the Las Vegas Convention Center.

Mercedes Benz to present its new AI powered MBUX virtual assistant at CES 2024