BMW to test Bundesliga football content on the BMW 7 Series Curved Display
Stadium atmosphere in the 7 series: BMW is the first car manufacturer to test Bundesliga football content in an international pilot application.
Selected content from the Bundesliga on the BMW Curved Display in the new BMW 7 Series already from next match day.
Munich – The BMW Group and “DFL Deutsche Fußball Liga” announced today, that BMW is the first car manufacturer to test Bundesliga content in a vehicle in a pilot application. Selected content from the Bundesliga – Germany’s top football league – will be made available via an app on the BMW Curved Display. The Bundesliga in-car App will be delivered over-the-air to the new BMW 7 Series and is initially available in Germany. Other countries will follow shortly in the regions of Europe, America and Asia. The offer can also be rolled out to future newly launched models. The pilot is initially scheduled to run until 31.3.2024.
In the interests of occupant safety, the video content in the Bundesliga in-car app will only be available to watch while the vehicle is stationary. The test focuses on on-demand content such as highlight formats or match data, but also selected live content, specifically tailored for use in the vehicle. When the vehicle is moving, it will be possible to listen to an audio stream of the contents. With the start of the test, the Bundesliga In-Car App will be continuously improved.
In order to use the Bundesliga app’s video streaming functionality, the customer must have first activated the Personal eSIM in their vehicle. The antennae installed in the vehicle will then enable them to enjoy high-speed 5G football streaming via their personal mobile contract.
Full-size luxury sedans have been produced and sold as the BMW 7 Series since 1977 by the German automaker BMW. It is currently in its seventh iteration and is the replacement for the BMW E3 “New Six” sedan.
BMW’s flagship vehicle, the 7 Series, is exclusively offered as a sedan (including long wheelbase and limousine models). It usually debuts exterior design themes and new technologies before other cars in the BMW series.
Following generations of the 7 Series have been powered by inline-4, straight-6, V8 and V12 engines with both natural aspiration and turbocharging. The initial generation of the 7 Series was driven by straight-6 petrol engines. Diesel engines have been an option for the 7 Series since 1995.